Agtel

Innovative eLearning DVD just launched

Agtel’s latest production for the Food Safety Authority of Ireland (www.fsai.ie) has just been launched.

A finalist in the Best eLearning product or course category of the 2009 Digitial Media Awards, this innovative eLearning training production is a key part of the new “FSAI Safe Catering Pack”. It uses a TV show-style approach to engage the target audience of 29,000 food businesses around Ireland, and makes full use of high quality video, DVD interactivity and motion graphics to deliver its message using solid adult learning principles. The DVD also contains frequently used forms in PDF format that the food businesses can print out themselves.

Mary Wallace, TD, Minister for Health Promotion and Food Safety at the Department of Health and Children launched the FSAI Safe Catering pack at their headquarters in Dublin. Food safety is becoming increasingly important as more and more businesses from shops to small cafés start to provide a range of foods to customers. In response to this, the FSAI developed a Safe Catering pack that smaller food businesses can use to put a food safety management plan in place.

The FSAI faced a challenge in ensuring that industry professionals move through the “tipping point” form initial perceptions through to an understanding that the pack is a valuable and practical tool. Agtel took a unique and innovative approach to this challenge by developing an accompanying eLearning resource that uses a Presenter-Led Investigative Journey captured on video to bring learners on a tour of a variety of businesses that are already using the pack. Seeing the pack in action creates an engaging and motivational learning path, while the presenter provides an accessible and approachable “face” for the resource.

Usability was a key consideration for this eLearning resource given the diversity of backgrounds of the target audience. The learners it is aimed at have different levels of computers literacy and also varying levels of access to computer resources. To deal with these issues, Agtel recommended that the resource be distributed in DVD format and the resulting product makes clever use of DVD menus to enable interactivity with users. Clear explanatory graphics are seamlessly embedded in the video clips to emphasise key learning points.

Enabling Self-Directed Learning is an important consideration for any eLearning resource aimed at adult learners. Users of this resource can choose which order they want to cover the material in simply by selecting the relevant section from an on-screen menu.

Another important criteria to take into account when dealing with adult learners is motivation. This resource tackles this aspect creatively by including interviews with people in the catering sector in each section who give their own personal reasons for using the pack.

For maximum knowledge retention and transference among learners, the presenter wraps up each section with a recap of the most important educational key learning points. He also uses the opportunity to prompt them to open up their own workbook and start filling in the relevant part of it.

Demand for this eLearning resource has been high with industry professionals who are very keen to engage with it and motivated to put what they’ve learnt into practice.