Agtel

Launch of eQuality Measures

We found in our recent organic gardening production for Bord Bia, that girls and boys were equally energetic and courageous when it came to tackling the big jobs of composting, bug catching and snail hunting.  But such gender equality may not always arise naturally.  Some school structures, curricula and subject choice options may inhibit the extent to which both girls and boys can participate equally in the educational system. 

Agtel has just released an ambitious pack consisting of two DVDs and set of five PDF booklets that provide post-primary school management with comprehensive information and practical guidance on the implementation of a gender main-streaming programme.  Produced for the Department of Education and Science, this pack tackles a complex subject in an engaging and accessible manner, with the focus very much on practical implementation.

Maureen Bohan, Senior Inspector with the Department said:

"It’s been a long journey from the time we started the project and I want to acknowledge the excellent partnership we established with Agtel since you were awarded the tender to undertake the making of the DVDs.

From the beginning the Agtel team became an important part of the whole project. Although employed to undertake the technical part of the project, it soon became evident that you understood the objectives of the project and this was proved by the excellent direction and editing of the interviews and relevant background material and by the beautiful design work for the booklets.

I am aware that we were pretty demanding clients in terms of asking  for several edits, designs and finally proofing but the patient and courteous response of all of your team was commendable and very much appreciated. I think everyone will agree that the final product ticks all boxes in terms of quality."

The pack was an enormous undertaking both in terms of video production and print design and Agtel worked very closely with the Department to ensure that the focus of the message remained paramount at all stages of the production.