Martin Lindstrom and Seth Godin - Does Every Brand Need a Charity ?

Martin Lindstrom (latest book ‘buy-ology’) has a conversation with Seth Godin (author of ‘Permission Marketing’) about brands and charities.  We’d love to help Martin make his videos but we’ll igonore the production quality on this occassion.  One one side or our business, many of our clients are concerned with brand building.  On the other side, we work for a range of charities and voluntary organisations.  What Seth and Martin have to say should be interesting to both.  Watch the short video at: http://link.brightcove.com/services/link/bcpid1370868150/bctid30848505001

You might also like to check out Martin’s website at http://www.martinlindstrom.com/.  It’s an interesting place to spend a little time…...

 

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