Social Video and Advertising

Date: July 13, 2009 - 1:08pm. Posted in: Uncategorized
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Finding new, interesting and effective ways to engage viewers with online video is a hot topic of debate at the moment.  Has the 30 sec. TV commercial passed its sell-by date?  Does online video work?  Can audience engagement be measured?  What is the balance between online/broadcast media consumption?  There are probably more questions that answers at the moment but some interesting examples of best practice are emerging.  Check-out this short video about social video.

http://link.brightcove.com/services/link/bcpid1370868150/bctid28952728001

 

 

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